what is a market niche?

i’m doing a project for my business class and i’m confused on what a market niche is. what would be an example of a market niche for a paper supply company?

a market niche is something that is highly specialized for a specific targeted consumer group. I’m at a blank right now as to one for a paper company, unless they have specialized stamps that consumers can make to put on the paper or something. Hope that helps!


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  1. Holly
    660 days ago

    a market niche is something that is highly specialized for a specific targeted consumer group. I’m at a blank right now as to one for a paper company, unless they have specialized stamps that consumers can make to put on the paper or something. Hope that helps!
    References :


  2. niharika d
    660 days ago

    Small but profitable segment of a market suitable for focused attention by a marketer. Market niches do not exist by themselves, but are created by identifying needs or wants that are not being addressed by competitors, and by offering products that satisfy them. See also market segmentation.
    References :